From its launch, ChatGPT surpassed a million users in just a few days.

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Here's a look back at a rise in power that promises to be even more staggering in 2023.

ChatGPT (generative pre-trained transformer) is a powerful tool that uses artificial intelligence (AI) to create conversations and facilitate smooth interaction between humans and machines.
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AI and Human Interaction Join Forces

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ChatGPT represents a major advancement; its conversational technology allows users to interact with machines in a natural way. With this tool, OpenAI offers the possibility to interact with a user-friendly chatbot to obtain information on various topics.

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It can answer questions, offer advice, assist in writing, and is capable of providing increasingly natural interactions because it continuously improves by learning from human interactions.

How to Best Use It in Your Marketing Strategy?

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It is one of the most useful and powerful tools available for enhancing productivity in digital marketing and communication.
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Therefore, it is worth considering in which specific cases to use it! ChatGPT will be invaluable in content creation, particularly for:

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• Writing articles (paragraphs, introductions…)

• Finding titles and hooks for blog posts
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• Creating book summaries
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• Writing email marketing and prospecting emails
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• Getting answers to questions
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• Completing product descriptions
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• Finding product name ideas
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• Writing ads for online advertising (Google Ads, Meta Ads…)
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• Writing a biography on social networks
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• Selecting SEO keywords
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• Building an ICP / persona
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• Managing automation with Zapier
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• Writing a cover letter
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• Managing customer service

A New Way to Communicate
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This last point makes its use very relevant because ChatGPT is naturally suited to businesses that want to automate their customer service and offer fast and accurate assistance. Indeed, chatbots can be used to improve customer service by reducing the time to process requests. It is an incredibly useful tool for businesses that want to make the customer experience more efficient.

Conversational bots can quickly and accurately understand customer needs, allowing for faster interactions with fewer errors. This results in a significant reduction in operational costs.

In addition to providing customer service assistance, this technology can be used for marketing campaigns or product recommendations based on information about user behaviour.

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How Much Are You Willing to Pay?

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All good (free) things come to an end... The solution will become paid with its Premium version. The company has just announced that it is "starting to think about how to monetize ChatGPT to ensure long-term viability."

OpenAI is asking users to indicate what price seems fair to them, to restrict access to the general public, monetize the tool (since processing requests is costly), and prevent server outages due to enthusiasm. For OpenAI, securing funding for the service becomes essential.

Microsoft is Ready to Invest

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The power of the tool continues to surprise its users and is already making waves in the AI industry for its capabilities in processing natural language and generating human-like responses to queries.

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This innovative technology could soon become a formidable competitor in the search engine domain. In early January, Microsoft announced plans to integrate the ChatGPT chatbot into its Bing search engine, and it could soon arrive on the Office 365 suite!

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Could it soon surpass the leader Google? In response to the success of ChatGPT, the company has indicated that it is accelerating its research and investments in the field of AI.

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Will we see a race for new technologies on artificial intelligence. Stay tuned...

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