Spaag is entering the new year with strong momentum, driven by bespoke consulting services for marketing directors.
CBnews recently shared the news on its social media: "We are very proud to welcome five renowned new accounts!"

These new budgets further strengthen our expertise in digital marketing, organisational strategy and efficiency, as well as AI, reaffirming our ability to support large-scale companies in their global digital challenges.

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High-profile new clients at the start of the year

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• Universal Music: Consulting and operational support for the launch of a new B2B offering.
• KPMG: Audit and evaluation of existing marketing, data and CRM strategies.
• Erborian: Organisational optimisation to enhance the efficiency of the global digital team.
• Crous: Development of a tailored media advisory and buying strategy for students.
• Lunii: International market study for expansion into new countries.

Other niche players, such as Wooday, Keepers, and Ooti, have also placed their trust in Spaag to help them generate high-quality leads in complex sectors.

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Renewed trust from longstanding clients

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In addition to these new partnerships, Spaag has been reappointed by several long-standing clients, including McCain Food Service, Expleo, and PepsiCo, who have trusted the firm for many years.

In the B2C sector, brands such as The Fork, TotalEnergies, Carea, Naomi, and Javelot continue to rely on Spaag’s expertise to optimise their digital strategy.

We extend our heartfelt thanks to all our longstanding clients for their continued trust, year after year. We look forward to continuing these collaborations and taking on new challenges together!

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2025: Evolving client needs and a stronger focus on efficiency

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A significant shift in client expectations is anticipated in 2025, with growing demand for projects focused on organisational consulting and marketing leadership efficiency.

As Coralie Dussart, CEO of Spaag, explains:
"Consulting is a key driver in our partnerships. Our clients increasingly seek comprehensive support, particularly in structuring central-local teams and improving operational efficiency – from content strategy to go-to-market execution, ABM, and lead generation."

This expertise is also demonstrated by numerous successes in the education sector, notably through renewed collaborations with Skema, the Catholic University of Lille, and the Institut Mines-Télécom. Additionally, Spaag continues to drive strategic projects in industry and food service, supporting clients like PepsiCo, Elf Racing, and Naterial (a subsidiary of the Adeo Group).

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Pioneering innovation with AI-driven solutions

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Spaag is strengthening its commitment to innovation, developing new projects based on artificial intelligence to meet the increasing demand for cutting-edge solutions.

"AI offers limitless opportunities, enhancing operational efficiency, personalisation in CRM strategies, and enabling the creation of highly distinctive advertising campaigns that reinforce brand positioning," explains Romain Degelcke, Consulting Director at Spaag.

Following the successful launch of SUPERSTAR AI, an AI-powered platform designed and deployed entirely by Spaag and its tech ecosystem for 16,000 employees, aimed at activating an employee advocacy programme for Expleo during the 2024 Olympics, Spaag is already announcing two major AI platform development projects set to launch in 2025 for its clients.

With these new initiatives, Spaag reaffirms its ambition to establish itself as a leading marketing and growth consultancy in Europe, with 50% of its projects now international. By prioritising long-term client partnerships and a consulting-driven approach to business, Spaag aims to help marketing leaders enhance their operational efficiency and drive sustainable growth.