PEPSICO FOODSERVICE
Deploying European professional platforms and accelerating B2B lead generation.
SMA strategy, Lead Acquisition & Foodservice
SMA strategy, Lead Acquisition & Foodservice
SMA strategy, Lead Acquisition & Foodservice
SMA strategy, Lead Acquisition & Foodservice
SMA strategy, Lead Acquisition & Foodservice
SMA strategy, Lead Acquisition & Foodservice
SMA strategy, Lead Acquisition & Foodservice
SMA strategy, Lead Acquisition & Foodservice
SMA strategy, Lead Acquisition & Foodservice
SMA strategy, Lead Acquisition & Foodservice
PepsiCo Foodservice supports the catering sector with tailored solutions. For the launches of Doritos Loaded and the Lipton returnable bottle service, the challenge was to create strong visibility for a niche OOH target and generate qualified leads.
An agile methodology centered on data, A/B testing, and conversion.
Identification of priority targets and construction of enriched databases to create ultra-performing "lookalike" audiences.
Deployment of multi-lever strategies (LinkedIn & Meta) with ongoing testing to identify the most cost-effective approaches per channel.
Creation of optimized landing pages and mini-sites to transform interest into qualified leads ready for commercial exploitation.
Award-winning marketing transformation and solid acquisition performance.
Key deliverables
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KPMG FRANCE
Auditing marketing effectiveness and organization in a complex environment.
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
