The staggered start of early 2024 is fast approaching, and higher education institutions must implement effective recruitment strategies to attract the most qualified students. If you are in charge of marketing and communication at a higher education school, this article will interest you.

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Our complete digital marketing guide titled "Boost Your Student Recruitment for Your Staggered Start in Early 2024" is the perfect tool to assist you in this endeavour and maximize the success of your recruitment.

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In this guide, you will discover:

• How to give visibility to your institution
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• How to generate qualified leads and achieve your recruitment goals
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• Medium and long-term actions to implement
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• How to get more profitable marketing campaigns

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The Challenges of Student Recruitment for the Staggered Start of Early 2024

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The September 2023 start was marked by unprecedented challenges in student recruitment, prompting many institutions to opt for staggered starts as an alternative.

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To meet the challenge of student recruitment, there are quick and effective growth marketing actions you can implement. These actions will increase your visibility and generate qualified leads.

Optimize Your Recruitment Strategy for the Short, Medium, and Long Term

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To maximize the impact of your recruitment strategy, our guide also presents actions for the short, medium, and long term.

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From content marketing to creating attractive landing pages, and optimizing the user experience of your website, each step is covered in detail to help you attract the right candidates and convert them into registrations.

Practical Tips for Profitable Marketing Campaigns

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Making your marketing campaigns more profitable is essential to achieve your recruitment goals. Our eBook offers practical advice to increase the conversion rate of your campaigns, reduce the cost per registration, use A/B testing and continuous optimization, analyze cohorts and optimize your content strategy. These tips will help you make the most of your marketing budget and achieve tangible results.

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Prepare to implement a winning recruitment strategy. With our advice and expertise, you will be able to attract the best students and convert them into registered students.

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