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Public Sector

Marketing

CNOUS

Deploying and strengthening the impact of the CROUS network's major omni-channel campaigns.

360°
Strategy

360° Strategy

360° Strategy

360° Strategy

360° Strategy

360° Strategy

360° Strategy

360° Strategy

360° Strategy

360° Strategy

360° Strategy

Brief

CNOUS manages the network of 26 CROUS in France, central players in student life. Our mission is to inject digital expertise into their historical setups to fight against the non-take-up of rights and effectively reach millions of students.

Spaag Method

A hybrid approach blending national strategic advisory and local operational deployment.

STRATEGIC ADVISORY & MONITORING

Supporting leadership on digital best practices and benchmarking to optimize the impact of institutional communications.

360° SETUP DESIGN

Creation of innovative systems combining display (OOH/DOOH), radio, press, and digital levers (Social Ads, Audio) for key highlights.

OMNI-CHANNEL MEDIA DEPLOYMENT

Steering national and local campaigns (e.g., DSE, 70 years) with precise targeting and continuous performance optimization.

DEDICATED OPERATIONAL SUPPORT

Direct digital marketing management for certain local CROUS to ensure maximum consistency in the field.

Award-winning marketing transformation and solid acquisition performance.

Key deliverables

DSE CAMPAIGN
Over 4,000 applications directly generated via Meta with a high 1.72% click-through rate.
INSTITUTIONAL AWARENESS
9.3 million exposures generated by the national DOOH setup during the 70th anniversary.
DIGITAL ENGAGEMENT
1.7 million impressions and a 1.25% CTR on Thought Leadership campaigns targeting decision-makers.
BUDGETARY EFFICIENCY
An average €0.13 CPC and €6.72 CPA on highly solicited student and parent targets.

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