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Industry

Lead generation

SEO

Exotec

We assisted a French unicorn in expanding internationally with SEA

+500
searches/month

+ 800 visits/day on the US site

+ 800 visits/day on the US site

+ 800 visits/day on the US site

+ 800 visits/day on the US site

+ 800 visits/day on the US site

+ 800 visits/day on the US site

+ 800 visits/day on the US site

+ 800 visits/day on the US site

+ 800 visits/day on the US site

+ 800 visits/day on the US site

Brief

After raising 335 million euros, Exotec wished to implement an effective digital strategy invested wisely. The challenge was twofold: to increase brand visibility in countries with high economic and digital potential and to digitalize appointment scheduling for sales representatives.

Spaag Method

A finely-tuned strategy with strong convictions

CHALLENGES

Improve brand awareness and make it shine internationally among a tech-savvy target audience.

STRATEGY

Use SEO and SEA to double traffic to the US and Germany sites.

LEVERS

SEO / SEA
Performance Max

Black silhouette of a maple tree with a visible trunk section made of three separate blocks, and a full, rounded canopy of leaves.Black silhouette of a maple tree with a visible trunk section made of three separate blocks, and a full, rounded canopy of leaves.Black silhouette of a maple tree with a visible trunk section made of three separate blocks, and a full, rounded canopy of leaves.Black silhouette of a maple tree with a visible trunk section made of three separate blocks, and a full, rounded canopy of leaves.Black silhouette of a maple tree with a visible trunk section made of three separate blocks, and a full, rounded canopy of leaves.Abstract illustration of three overlapping clusters of small black dots arranged in organic, irregular circular shapes on a transparent background.Abstract illustration of three overlapping clusters of small black dots arranged in organic, irregular circular shapes on a transparent background.

A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.

Key deliverables

20%
of qualified prospects come from Google campaigns
+500
organic searches per month
+800
visits per day on the US site

Discover more

Audit
Acquisition

RAISE INVEST

Securing post-deal value creation through a surgical marketing & sales audit.

See the use case
Acquisition
Audit
Action
Plan