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Expleo
We identified Expleo's target B2B audiences through a Test & Learn approach
190
Meta leads
190 leads on Meta
190 leads on Meta
190 leads on Meta
190 leads on Meta
190 leads on Meta
190 leads on Meta
190 leads on Meta
190 leads on Meta
190 leads on Meta
190 leads on Meta
Brief
Expleo wants to increase its visibility among decision-makers in target industries. Therefore, the Spaag team implemented a rigorous multi-phase growth mechanism. Test and learn, our proprietary methodology, is at the heart of our approach.
Spaag Method
Implementation of Test and Learn to determine the best communication axes
STRATEGY
We conducted tests at each campaign phase (texts, visuals, etc.) to find the best possible combination between the product and its market target.
TEST & LEARN
- 39 campaigns tested
- 18 audiences tested
- Over 85 visuals tested
LEVERS
Facebook, Instagram & Linkedin
Award-winning marketing transformation and solid acquisition performance.
Key deliverables
O,25€
cost per click on Meta in France
190
leads on Meta
Discover more
CNOUS
Deploying and strengthening the impact of the CROUS network's major omni-channel campaigns.
See the use case
360°
Strategy
9.3M
Impressions
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
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