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IMT (L'Institut Mines-Télécom)
Discover how Spaag adapted the local digital strategy to drive in-store traffic with L'Institut Mines-Télécom (IMT).
+766%
Clicks
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
Brief
Spaag Method
Pain Point
- A diversified but balanced media mix to better reach the audience.
- Further conversion, with acquisition actions to be more efficient.
The Strategy
By spreading powerful messages that highlight the quality of studies, the ranking of schools and research opportunities at IMT.
Learnings
In the creation strategy, the carousel format and video testimonials are the most effective.
Channels
- Meta
- L'étudiant (The website www.letudiant.fr)
- Programmatic display
Results
Discover more
The Fork
Significantly increased product sales for the B2C leader during the most competitive time of year at minimal cost.
See the use case
+23%
in revenue
3x
ROAS
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
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