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IMT (L'Institut Mines-Télécom)
Discover how Spaag adapted the local digital strategy to drive in-store traffic with L'Institut Mines-Télécom (IMT).
+766%
Clicks
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
+75% DES IMPRESSIONS, +766% DES CLICS
Brief
Spaag Method
Pain Point
- A diversified but balanced media mix to better reach the audience.
- Further conversion, with acquisition actions to be more efficient.
The Strategy
By spreading powerful messages that highlight the quality of studies, the ranking of schools and research opportunities at IMT.
Learnings
In the creation strategy, the carousel format and video testimonials are the most effective.
Channels
- Meta
- L'étudiant (The website www.letudiant.fr)
- Programmatic display
A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.
Key deliverables
Discover more
PEPSICO FOODSERVICE
Deploying European professional platforms and accelerating B2B lead generation.
See the use case
272
Leads
B2B
Lead Generation
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
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