Back to projects

AI

Leads

EXPLEO

Accelerating digital transformation and boosting employer branding through AI and multi-channel strategies.

🥈
Silver Award 2025

Advisory, B2B Acquisition, AI & Employer Branding (Nuit des Rois 2025)

Advisory, B2B Acquisition, AI & Employer Branding (Nuit des Rois 2025)

Advisory, B2B Acquisition, AI & Employer Branding (Nuit des Rois 2025)

Advisory, B2B Acquisition, AI & Employer Branding (Nuit des Rois 2025)

Advisory, B2B Acquisition, AI & Employer Branding (Nuit des Rois 2025)

Advisory, B2B Acquisition, AI & Employer Branding (Nuit des Rois 2025)

Advisory, B2B Acquisition, AI & Employer Branding (Nuit des Rois 2025)

Advisory, B2B Acquisition, AI & Employer Branding (Nuit des Rois 2025)

Advisory, B2B Acquisition, AI & Employer Branding (Nuit des Rois 2025)

Advisory, B2B Acquisition, AI & Employer Branding (Nuit des Rois 2025)

Brief

Expleo is a global leader in technology consulting. Since 2022, our partnership has evolved into global advisory: marketing process audit, sector-specific campaigns, and award-winning Employer Branding projects using AI.

Spaag Method

Global support, from organizational advisory to innovation campaign deployment.

ORGANIZATIONAL ADVISORY

Internal process analysis and RACI definition to streamline collaboration and optimize the awareness-to-lead transition.

AI & ACQUISITION STRATEGY

Deployment of multi-channel campaigns (UK, FR, DE) on AI solutions, using a "visual-first" identity generated by AI.

SECTOR ACQUISITION (ABM)

Steering ultra-targeted campaigns for Auto, Rail, and Finance via an optimized mix combining quality and volume.

EMPLOYER BRANDING & ADVOCACY

Award-winning marketing transformation and solid acquisition performance.

Key deliverables

AWARDS & RECOGNITION
Silver Award at the 2025 "Nuit des Rois" for the innovation and impact of the "Expleo Superstars" campaign.
EMPLOYEE ADVOCACY
Massive internal success with 47% of shares coming from employees who had never spoken for the brand before.
ACQUISITION EFFICIENCY
Generation of qualified leads on niche segments through continuous optimization of formats (Lead Gen, Document Ads).
AI THOUGHT LEADERSHIP
AI THOUGHT LEADERSHIP: Successful positioning of Expleo as an AI leader through a pedagogical content strategy and AI-generated visuals.

Discover more

Industry
SMA
Test and learn

Expleo

We identified Expleo's target B2B audiences through a Test & Learn approach

See the use case
190
Meta leads
O,25€
CPC on Meta