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Education

Leads

FGES

Maximizing visibility and recruitment for future management, finance, and digital talents.

€20
CPL

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Brief

FGES is a major component of Lille Catholic University, including ISEA and EDN. It offers a wide range of programs focused on professionalization and work-study. The challenge is to clarify this complex offer and optimize recruitment.

Spaag Method

A 360° support to transform prospective students' interest into actual enrollments.

STRATEGY & MEDIA PLANNING

Definition of priorities and deployment of multi-lever campaigns (TikTok, Meta, Snapchat, Google Ads) to cover the entire decision-making journey.

SEO OPTIMIZATION

Technical and semantic audit of sites to boost organic visibility and establish academic authority on strategic keywords.

CONTENT & AMBASSADORS

Advisory on creating authentic content driven by student ambassadors to engage targets on social media.

COACHING & SKILL TRANSFER

Operational support and training for the internal team to internalize and sustain campaign management.

Award-winning marketing transformation and solid acquisition performance.

Key deliverables

TIKTOK GROWTH
Results multiplied by 5 compared to initial objectives on this strategic student lever.
MEDIA EFFICIENCY
106% more clicks than forecasted and a massive drop in CPC and CPM (-52%) since launch.
B2B LEAD GEN
Generation of qualified leads for Continuing Education on LinkedIn with an optimized cost per lead of €20.
CAPTURING DEMAND
Restructuring of Google Ads and YouTube retargeting to transform intent into conversion.

Discover more

Education
SMA
CRM

ISTC

We assisted an increase in volume and quality of online student applications

See the use case
+340
qualified leads
3500
e-book views