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Education

Leads

FGES

Maximizing visibility and recruitment for future management, finance, and digital talents.

€20
CPL

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Media strategy, SEO & operational support

Brief

FGES is a major component of Lille Catholic University, including ISEA and EDN. It offers a wide range of programs focused on professionalization and work-study. The challenge is to clarify this complex offer and optimize recruitment.

Spaag Method

A 360° support to transform prospective students' interest into actual enrollments.

STRATEGY & MEDIA PLANNING

Definition of priorities and deployment of multi-lever campaigns (TikTok, Meta, Snapchat, Google Ads) to cover the entire decision-making journey.

SEO OPTIMIZATION

Technical and semantic audit of sites to boost organic visibility and establish academic authority on strategic keywords.

CONTENT & AMBASSADORS

Advisory on creating authentic content driven by student ambassadors to engage targets on social media.

COACHING & SKILL TRANSFER

Operational support and training for the internal team to internalize and sustain campaign management.

A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.

Key deliverables

TIKTOK GROWTH
Results multiplied by 5 compared to initial objectives on this strategic student lever.
MEDIA EFFICIENCY
106% more clicks than forecasted and a massive drop in CPC and CPM (-52%) since launch.
B2B LEAD GEN
Generation of qualified leads for Continuing Education on LinkedIn with an optimized cost per lead of €20.
CAPTURING DEMAND
Restructuring of Google Ads and YouTube retargeting to transform intent into conversion.

Discover more

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See the use case
272
Leads
B2B
Lead Generation
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