FGES
Maximizing visibility and recruitment for future management, finance, and digital talents.
Media strategy, SEO & operational support
Media strategy, SEO & operational support
Media strategy, SEO & operational support
Media strategy, SEO & operational support
Media strategy, SEO & operational support
Media strategy, SEO & operational support
Media strategy, SEO & operational support
Media strategy, SEO & operational support
Media strategy, SEO & operational support
Media strategy, SEO & operational support
FGES is a major component of Lille Catholic University, including ISEA and EDN. It offers a wide range of programs focused on professionalization and work-study. The challenge is to clarify this complex offer and optimize recruitment.
A 360° support to transform prospective students' interest into actual enrollments.
Definition of priorities and deployment of multi-lever campaigns (TikTok, Meta, Snapchat, Google Ads) to cover the entire decision-making journey.
Technical and semantic audit of sites to boost organic visibility and establish academic authority on strategic keywords.
Advisory on creating authentic content driven by student ambassadors to engage targets on social media.
Operational support and training for the internal team to internalize and sustain campaign management.
Award-winning marketing transformation and solid acquisition performance.
Key deliverables
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KPMG FRANCE
Auditing marketing effectiveness and organization in a complex environment.
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
