Spaag - Javelot

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Agritech

Test and learn

SMA

Javelot

Raised brand awareness as a market entrant among B2B targets in agriculture

695K

impressions

695K impressions (YT + LK)

Brief

In 2023, the French agritech industry revamped its branding and positioning. This presented an opportunity to promote itself and carve out a space in this complex market. Our objective was to increase brand awareness among agricultural cooperatives and traders.

Spaag Method

We scraped a database and conducted A/B testing of messages targeting different audiences.

CHALLENGES

- Target hard-to-reach audiences such as agricultural cooperatives and traders digitally.
- Transform a corporate brand film into multiple advertising capsules to address all the evidence of the Javelot solution.

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STRATEGY

- Scrap decision-makers in these companies.
- Segment the database into different audiences.
- Use the "Spaag" test & learn methodology to test advertising capsules and determine the most effective message per audience.

GROWTH

Our A/B testing methodology allowed us to draw insights into the messages and evidence to push to different audiences.

LEVERS

Linkedin & Youtube