Javelot
Raised brand awareness as a market entrant among B2B targets in agriculture
695K impressions (YT + LK)
695K impressions (YT + LK)
695K impressions (YT + LK)
695K impressions (YT + LK)
695K impressions (YT + LK)
695K impressions (YT + LK)
695K impressions (YT + LK)
695K impressions (YT + LK)
695K impressions (YT + LK)
695K impressions (YT + LK)
In 2023, the French agritech industry revamped its branding and positioning. This presented an opportunity to promote itself and carve out a space in this complex market. Our objective was to increase brand awareness among agricultural cooperatives and traders.
We scraped a database and conducted A/B testing of messages targeting different audiences.
- Target hard-to-reach audiences such as agricultural cooperatives and traders digitally.
- Transform a corporate brand film into multiple advertising capsules to address all the evidence of the Javelot solution.
- Scrap decision-makers in these companies.
- Segment the database into different audiences.
- Use the "Spaag" test & learn methodology to test advertising capsules and determine the most effective message per audience.
Our A/B testing methodology allowed us to draw insights into the messages and evidence to push to different audiences.
Linkedin & Youtube
Results
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McCain
The winning formula for B2B lead generation and growth on Meta? Challenge accepted!
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
