Naterial is Leroy Merlin's private label dedicated to the production and sale of outdoor furniture. It offers three main product ranges: garden furniture (tables, chairs, etc.), pergolas, and barbecues. Over the past few years, the brand has developed showrooms in various countries where customers can explore the products and receive guidance from brand advisors for their projects. Today, the showroom is the brand's most important conversion site. Spaag has supported Naterial in a growth marketing mission, assisting with the opening of a new store in Florianopolis, Brazil.