Otera
Supported a unique French grocery brand to expand their customer base via paid acquisition
2500 GPS navigations
2500 GPS navigations
2500 GPS navigations
2500 GPS navigations
2500 GPS navigations
2500 GPS navigations
2500 GPS navigations
2500 GPS navigations
2500 GPS navigations
2500 GPS navigations
Otera is a chain of supermarkets offering fresh products through a short circuit (without intermediaries). The brand's strengths are the in-store experience (an intuitive, educational journey, an ease in choosing the right local products effortlessly) and the multi-local aspect where each store relies on its own local producers. The challenge is to continue attracting new customers for existing stores, as well as for new stores in areas where the brand's awareness is still low.
Our method: multi-local drive-to-store campaigns, with mechanics that immerse you in the Otera experience.
• Develop Otera's awareness.
• Increase revenue for all stores
• Reflect Otera's values and experience
Performance-based online devices that reflect Otera's strengths: Multi-local and relying on mechanics that encourage experiencing the brand, thanks to local products offered.
When creating campaigns, we made sure to have a local approach.
That's why we worked on Google Maps, Waze, and Meta campaigns. Through these channels, we were able to encourage customers to come and discover the brand in person.
Meta - Waze - Google Maps
"We collaborated with Spaag for drive-to-store campaigns that were very effective and still inspire us today."
Results
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IMT (L'Institut Mines-Télécom)
Discover how Spaag adapted the local digital strategy to drive in-store traffic with L'Institut Mines-Télécom (IMT).
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
