TheFork
Significantly increased product sales for the B2C leader during the most competitive time of year at minimal cost.
3x ROAS in December
3x ROAS in December
3x ROAS in December
3x ROAS in December
3x ROAS in December
3x ROAS in December
3x ROAS in December
3x ROAS in December
3x ROAS in December
3x ROAS in December
Two years ago, TheFork launched gift cards, which allow anyone to offer unique culinary experiences. We supported them in increasing product awareness and boosting the volume of gift card sales during the key period of Christmas at a minimal cost. This is the most competitive time of the year in terms of digital investment.
Implementation of a test and learn strategy to conduct an in-depth analysis of the target, channels, and content.
Alongside test & learn, we have studied the target's purchasing behavior on the product. Consequently, our ads contain messages specifically tailored to customer needs at each stage of the purchasing journey.
Two testing periods set up:
- From September to mid-November: focus on awareness on Meta, TikTok, Pinterest
- From mid-November to Christmas: focus on acquisition on Meta, TikTok, and Google Ads
Our strategy also relies on the target's purchasing behavior on the product. Consequently, our ads contain messages specifically tailored to customer needs at each stage of the purchasing journey.
"We don't just work with a team of technicians, Spaag supports us with a comprehensive strategic approach"
Results
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Carea
Doubled B2B lead generation within a niche market by leveraging B2C networks in a less digitalised environment
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
