Vestiaire Collective Growth Audit Case Study

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Audit

Marketing

Vestiaire Collective

A 2-month intensive audit to identify and prioritise eCommerce growth opportunities for Vestiaire Collective

Audit

Fullstack

Growth System Audit

Brief

Vestiaire Collective is a global marketplace for pre-owned luxury fashion, with a strong brand and established multi-market presence. Spaag provided an independent perspective to assess what was already working well and identify opportunities to further strengthen growth across strategy, measurement, campaign setup, ways of working and budget allocation.

Spaag Method

Auditing the growth system of a global luxury resale marketplace and defining a roadmap for profitable scale

Performance & economics analysis

Cross-channel analysis across Google, Meta, and TikTok combined with market-level economic modelling in order to identify where growth generates real value versus where it merely captures existing demand.

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Measurement & data reliabilty

Audit of tracking, reporting and KPI frameworks to ensure reliable data-driven decision-making.

Qualitative & structural diagnostic

Stakeholder interviews across central departments to understand how growth decisions were made, what supported collaboration and efficiency, and where further improvements could be made.

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Growth recommendations & roadmap

Recommendations to strengthen full-funnel growth, improve campaign setup and budget allocation, and prioritise actions through a phased roadmap.

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^{A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.}

Key deliverables

Competitive & Market Benchmarking

Comparison across markets, competitors and relevant best practices.

Measurement & Decision-Making Recommendations

Clear recommendations to improve data reliability, reporting consistency and the use of performance insights in decision-making.

Full-funnel growth recommendations

Recommendations to better balance demand generation and capture, clarify channel roles, and strengthen audience, messaging and funnel logic.

A market & investment strategy

Where to scale, optimise, or limit, with budget allocation logic and media plans per geography.

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Retail

Naterial

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See the use case

🥇 2024

Le Cas d'Or

4,5x

ROAS